Solo, 29, Creative Writer from Brazil.
Format: mobile phone app ad
“Minas* has borders. Cemig doesn’t” *Minas Gerais State.
> From left to right
#1 Minas* has borders. Cemig doesn’t.
#2 Here you would turn the switch on with your fingers.
#3 Cemig is a solid company that each year becomes even bigger and better. On the map you can see who grows with it.
#4 Checking with your fingers each state would highlight the one in question.
#5 Scrolling the screen to the left, would take you to the second page of the app, where you could switch on the second switch to reveal the message.
#6 In the last 5 years, Cemig had an extraordinary growth. Today, it is composed by a group of 59 companies and 10 consortia, besides being present in 19 brazilian states and Chile.
#7 Last page, second scrolling, third switch.
#8 For the 10th consecutive year, Cemig has entered Dow Jones Sustainability Index, bringing high returns for its 110 thousand shareholders spread across 42 countries.
Cemig, the best energy of Brazil.
Copywriter: Solo Mascarenhas (Me)
Art Director: Thiago Baptista
Creative Director: Vanessa Costa Duffy
Agency: Casablanca Comunicação e Marketing